Building a unique identity around customized and accessible innovative products. We aim at being ahead of customers’ evolving needs. For us, innovation means simplicity, convenience and affordability.

Service excellence has become a cliché. First Midland Finance seeks to differentiate itself by becoming a symbol of service excellence in the banking sector through simple everyday gestures to make our customers feel respected and appreciated. The foundation for First Midland’s service excellence is Internal Customer Service which is reflected by Service Level Agreements and the concept of “switch to customer delight”.

We take responsibility for our actions and inactions. At First Midland, staff place emphasis on self-responsibility, knowing that the customer is their first priority. Our corporate social responsibility objective has four main pillars namely, Economic, Employee, Civic and Environmental. We aim at being a good corporate citizen bringing mutual benefit to all our stakeholders.

Vision

To be the number one bank for entrepreneurs’ development Worldwide, creating value for customers, employees, communities and shareholders.

Mission

To provide rapid and exceptional banking services to clients through competent employees, extensive delivery channels and technology.

Core Values

Godliness & Integrity

Building trust through Godly attitudes and unconditional ethical behaviour at all levels of the bank.

Teamwork

Cultivating an environment of interdependence from the best “Human Resources” at First Midland. Our success involves recognising the need to work and help each other to achieve a common goal.